Apple unveiled iPhone Duo (https://www.apple.com/newsroom/2026/09/apple-unveils-iphone-duo/) on September 9. Closed: a 5.4-inch phone screen. Open: a 7.6-inch canvas. Ships October 23.
One person can read your message two ways — in a pocket, or across a wide screen. Same inbox. Different space. Hand-building HTML for every new screen gets old fast.
You don’t have to
Emails already break when they’re built like websites. Fine in a browser, then messy in Gmail or Outlook.
Website CSS vs email. Different jobs.
You describe the email. Migma builds one that still looks like an email — phone, open canvas, Gmail, Outlook. One version. Not a special Duo template.
You describe it. Migma builds it.
A browser can stretch and rearrange its layout, but email clients need sturdier structure: predictable spacing, readable type, and buttons that work in the inbox. The same design should not need a separate rewrite just because someone opened it on a different screen.
Give the message, audience, and action. Migma turns that brief into an email with a consistent reading path, so the closed phone view stays clear while the open canvas gets useful room. It stays recognizable in Gmail and Outlook, too. Review one version instead of maintaining a second build for each screen.
For a closed phone, keep the hierarchy obvious: headline, value, and one clear action. Open it up, and the same structure gets more breathing room without changing the message or asking the reader to learn a new layout. The campaign stays familiar from first glance to final tap. That is a real change for anyone who ships email.
Make the next campaign there
Don’t rebuild the whole library for October 23. Make the campaign you’d send this fall. Review it. Send it.
Closed is a phone. Open is a canvas. You don’t need to code for both.
Make an email in Migma →