Fresh starts for Lunar New Year 🐴

Design observations

Lush announces its Lunar New Year collection with a focus on citrus and cinnamon scents, featuring new products and a 'How to: Knot Wrap' guide.

Visual structure

The email features a prominent Lush logo at the top, followed by a large hero image with a headline and CTA. Content is presented in a multi-column layout with product highlights, a video, and a collaboration feature. CTAs are strategically placed throughout.

Email details

Captured: January 31, 2026
Email type: newsletter
Format: Bath & Body
AI design score: 8/10
Language: en
Tone: playful
Style: image-heavy
Journey stage: awareness
Primary CTA: Giddy-Up
CTA count: 7
Animated GIF: No
Dark mode: No

Color palette

Color 1: #FA3A21
Color 2: #3F4EB8
Color 3: #101820

Archived for design inspiration. Original email and brand assets belong to their respective owners. Design observations describe the creative; they are not campaign results.