Baby Deluxe has officially stepped off the wall.

About this email
Captured Product launch
So iLL introduces Baby Steps, a new 3D-printed custom-fit shoe inspired by their iconic Baby Deluxe climbing hold.
Top brand logo followed by a full-width hero lifestyle image, centered text introducing the product, a prominent dark CTA button, a 2-column image grid showing product details and 3D printing process, full-width climbing shots, product category links, and social links in the footer.
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Color palette
Original email and brand assets belong to their respective owners. Design notes describe the creative, not campaign results.







