All posts

Resources

Articles, product notes, and practical guides from the Migma team.

Survey Emails: Explain the Incentive Clearly
Resources

Survey Emails: Explain the Incentive Clearly

Draft the invitation in Migma so the survey effort, eligibility, reward, and completion message reflect the research owner’s approved terms.

M
Migma Team
6 min
Webinar Emails: Make the Time Unambiguous
Resources

Webinar Emails: Make the Time Unambiguous

Review event facts in Migma, then check the registration page, calendar entry, reminders, and final Loops invitation against one accepted schedule.

M
Migma Team
6 min
Klaviyo Product Prices: Review the Final Email
Resources

Klaviyo Product Prices: Review the Final Email

Prepare the creative in Migma, then check static product details, dynamic feeds, localized fallbacks, and the populated Klaviyo message.

M
Migma Team
6 min
What Is a Good Email Open Rate in 2026? Full Benchmarks
Resources

What Is a Good Email Open Rate in 2026? Full Benchmarks

A good email open rate is 20% to 25% without Apple MPP opens and 35% to 45% with them. See benchmarks by industry, email type, and audience.

J
Jessica Oura
19 min
Why AI-Generated Emails Get Higher Bounce Rate How to Fix It
Resources

Why AI-Generated Emails Get Higher Bounce Rate How to Fix It

AI-generated emails bounce more because of guessed data, stale lists, heavy HTML, and unaligned domains. Find the cause and fix it in 7 steps.

J
Jessica Oura
21 min
Namecheap DKIM: Add the Records Migma Actually Needs
Resources

Namecheap DKIM: Add the Records Migma Actually Needs

Prepare your email in Migma, then verify the exact DNS zone, Host fields, and sending-domain records before campaign handoff.

M
Migma Team
6 min
Boxing Day Emails: Make Sale Exclusions Clear
Resources

Boxing Day Emails: Make Sale Exclusions Clear

Build the creative in Migma, then check that your Klaviyo sale email describes the products and baskets that actually qualify.

M
Migma Team
6 min
Email Preferences: Promise Only Supported Choices
Resources

Email Preferences: Promise Only Supported Choices

Draft the invitation in Migma so the topic and frequency choices described in your email match the actual preference page and sending rules.

M
Migma Team
6 min
Bundle Emails: Show Exactly What Is Included
Resources

Bundle Emails: Show Exactly What Is Included

Prepare clear bundle creative in Migma, then verify the included items, quantities, choices, and final Klaviyo shopping journey.

M
Migma Team
6 min
Customer Reviews in Emails: Keep the Context
Resources

Customer Reviews in Emails: Keep the Context

Use Migma to present an approved customer review without changing its meaning, widening the claim, or hiding the product it describes.

M
Migma Team
6 min
Gift Emails: Separate the Shopper From the Recipient
Resources

Gift Emails: Separate the Shopper From the Recipient

Draft considerate gift-guide creative in Migma, then verify whose preferences and product needs the Klaviyo message actually reflects.

M
Migma Team
6 min
Quiz Follow-up Emails: Use the Answer Actually Given
Resources

Quiz Follow-up Emails: Use the Answer Actually Given

Create useful follow-up copy in Migma without turning a Klaviyo quiz response into an unsupported claim about the customer.

M
Migma Team
6 min