A split shipment email should answer a small question precisely: which part of the order does this update describe? A beautiful message can still confuse a customer if its headline says everything has shipped while its item list shows the whole order.
Use Migma to prepare a clear, branded design, then connect that design to the shipment facts controlled by your store and sending platform. The creative review and the fulfillment review need to agree before the message goes out. This guide is published by Migma and describes an editorial workflow, not a measured comparison or an automatic shipping integration.
Begin with the package, not the order total
Imagine an original example: a customer buys a lamp and two shades. The lamp travels in one parcel; the shades will follow. The first email needs to make that difference understandable without asking the customer to reconstruct the order.
Keep an order reference for recognition, but give the current parcel its own item list and tracking action. If you also show the remaining items, place them under a separate heading with their actual status. Do not use the same visual treatment for a dispatched parcel and an item whose dispatch date is still unknown.
Stripo's shipping-confirmation guide distinguishes order, shipment, and delivery confirmations. That distinction is useful here: an accepted order does not prove dispatch, and dispatch does not prove delivery. The examples below are original copy exercises rather than quotations from another brand.
Give each statement a source
Before prompting Migma, ask the operations owner for a small, reviewed fact sheet. It should state the items in the parcel, the quantity of each, the tracking destination, the current status, and any approved wording for the remaining items. Add a reason for the split only when the owner has verified it.
| Statement in the email | Evidence to request | Wording when evidence is missing |
|---|---|---|
| The lamp has left our warehouse | Confirmed dispatch for that parcel | Keep the dispatch message on hold |
| The shades will follow on Tuesday | Approved dispatch estimate for those items | We will update you when the remaining items are dispatched |
| Track this parcel | Working destination for this shipment | Use a verified order-status route if available |
| Everything has arrived | Confirmed completion for all parcels | Describe only the parcel whose state is known |
These are review suggestions, not claims that Migma reads your fulfillment system. A person responsible for the store must establish which fields the destination template actually receives and how they change over time.
Build a Migma design with two clear sections
Start with a short brief: “Create a split-shipment update for an existing order. Put the dispatched items and their tracking action first. Place remaining items in a separate, quieter section. Use only the approved facts below. Do not invent dates, warehouse explanations, or delivery promises.”
Use ordinary product names alongside images. A customer should still understand the update when pictures do not load. Make the main button specific enough to distinguish its destination, such as “Track the lamp parcel,” when the template can safely support that label.
Migma's documented workflow prepares copy, design, images, and an email-safe build for review. Read the draft as a customer: does the headline, first sentence, item list, and button describe the same parcel? Remove any generic celebration that accidentally implies the whole order is complete.
Original copy for the first parcel
Subject: Your lamp is on its way
Preview: The two shades will arrive separately. Here is the lamp's tracking link.
Body: “The lamp from your order has been dispatched. This parcel contains one lamp. The two shades are still being prepared, and we will send another update when they are dispatched. Use the tracking link below for this parcel. For a question about the full order, contact our support team.”
Use that wording only when each stated fact is true. If the remaining items are delayed, cancelled, or already dispatched separately, write the appropriate message instead of hiding the difference behind “being prepared.”
Review the destination template with real cases
Migma can export reviewed email HTML, but the final platform fills customer and order variables and can add its own wrappers. Export is not evidence that the fulfillment mapping is correct. Open the destination template and inspect its rendered result with representative test data.
Check a parcel with one item, a parcel with several items, and an order with two different tracking links. Include an unavailable estimate, a long product name, and an order where the remaining item was cancelled. Ensure a missing value cannot leave a dangling label such as “Arrives on” with no date.
If the same template handles both partial and complete dispatch, inspect both branches. A convenient default like “Your order has shipped” can be inaccurate for the partial branch. Keep a separate approved headline for each meaning rather than relying on a reviewer to remember the exception.
Keep the last review practical
Run Email Preflight in Migma, resolve relevant warnings, and rerun it after edits. Review inbox previews, links, writing, and layout. These checks reduce avoidable faults; they cannot guarantee inbox placement or validate an external shipment event.
Then have the sending owner test the final message through the destination platform's controlled process. Do not trigger a customer notification merely to inspect a design. Confirm that the reply address reaches the right team and that a tracking button opens the parcel shown in the email.
Save the approved design, sample cases, and the name of the fulfillment reviewer together. When the warehouse or sending configuration changes, revisit those cases before reusing the template. For broader post-purchase planning, Brevo's guide offers topic ideas; keep service updates and later promotional follow-ups distinct in your own plan.
Start your next split-shipment creative in Migma, with one clear parcel story and verified facts supplied by the people who own them.
Frequently Asked Questions
What should a split shipment email include?
Identify the order, list the items in the current parcel, provide its verified tracking route, and show remaining items separately with their actual status. Avoid an order-wide dispatch claim when only one parcel has shipped.
Can Migma check whether a parcel has shipped?
This workflow uses Migma to create and review the email. The store or fulfillment owner must verify dispatch evidence and map shipment data into the sending template. A reviewed design does not prove a shipment event.
What if the second parcel has no dispatch date?
Do not invent a date or imply that a delivery estimate is confirmed. Use an approved status statement and explain when the customer can expect another update, if that update process is established.
Should each parcel use the same tracking button?
Each button should lead to the parcel or order-status view its label describes. Test orders with multiple tracking links so the first parcel's route is not accidentally reused for later parcels.