What merge tags can I use when sending directly from Migma?
Use {{email}} for each recipient's email address, including inside links:
https://example.com/offer?email={{email}}Migma fills it automatically when sending directly. You can also use {{firstName}} and {{lastName}}. Ask Migma to add a tag or edit your link in Visual Editor.
Click tracking records clicks; recipient tags pass personal values to your destination. Exported emails use your destination platform's tags.