How to set (and achieve!) your goals this year

Design observations

Asana's newsletter focuses on setting and achieving goals for the new year, highlighting its features.

Visual structure

Clean, single-column layout. Logo at the top left. Prominent headline and introductory text. A screenshot of the Asana interface is featured. Bullet points explain benefits. A clear CTA button is present. A 'Pro Tip' section with a link to videos follows. App download links and footer with address and social icons.

Email details

Captured: January 8, 2026
Email type: newsletter
Format: Productivity Software
AI design score: 7/10
Language: en
Tone: professional
Style: minimalist
Journey stage: awareness
Primary CTA: Try Goals
CTA count: 2
Animated GIF: No
Dark mode: No

Color palette

Color 1: #4A154B
Color 2: #23CFB9

Archived for design inspiration. Original email and brand assets belong to their respective owners. Design observations describe the creative; they are not campaign results.