ASOSSee all their emailsadidas Originals x ASOS: the lookbook
A real product launch email from ASOS. Captured July 31, 2026.
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About this email
Captured Product launch
ASOS showcases the new adidas Originals menswear drop featuring lookbooks styled by Noni Madueke.
Top centered logo with dark navigation bar, followed by bold headline, intro text, and prominent dark CTA button. Alternating asymmetrical layout combining model lookbook photography and standalone product shots with descriptive captions.
Color palette
Original email and brand assets belong to their respective owners. Design notes describe the creative, not campaign results.