Clothing that keeps you dry

Design observations

Bergans showcases their technical shell jackets and pants to keep you dry and protected during outdoor activities.

Visual structure

Top-aligned brand logo followed by a prominent hero image, headline, descriptive text, and CTA button. Sections follow with product grids for 3-layer, 2.5-layer, and 2-layer shell garments, separated by category headers and feature bullets. Ends with lifestyle photography, social links, and footer info.

Email details

Captured: September 3, 2026
Email type: promotional
Format: Outerwear
AI design score: 8/10
Language: en
Tone: professional
Style: image-heavy
Journey stage: consideration
Primary CTA: Discover all shell jackets and shell pants
CTA count: 8
Animated GIF: No
Dark mode: No

Color palette

Color 1: #000000
Color 2: #F9F8F3

Archived for design inspiration. Original email and brand assets belong to their respective owners. Design observations describe the creative; they are not campaign results.