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Email gallery/Blue Bottle Coffee/Here to Stay: Tokyo Kissa, Our Darkest Roast
Blue Bottle Coffee logoBlue Bottle CoffeeView brand email archive

Here to Stay: Tokyo Kissa, Our Darkest Roast

Here to Stay: Tokyo Kissa, Our Darkest Roast email from Blue Bottle Coffee screenshot
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Design observations

Blue Bottle Coffee announces that their darkest roast, Tokyo Kissa, is now a permanent offering and encourages subscriptions.

Visual structure

Minimalist design with a prominent logo at the top, followed by a hero image of the coffee bag and brewed coffee. Text sections describe the product, with CTAs for shopping and subscription. Clean layout with ample whitespace.

Email details

Captured
January 24, 2026
Email type
product-launch
Format
Coffee & Tea
AI design score
7/10
Language
en
Tone
minimalist
Style
minimalist
Journey stage
retention
Primary CTA
Shop Now
CTA count
3
Animated GIF
No
Dark mode
No

Color palette

  • Color 1: #000000
  • Color 2: #F6F6F3

Browse related categories

  • Minimalist
  • Food & Beverage
  • New Product Launch
  • Retention
  • Newsletter Subscribers
  • Newsletter
  • Unique Web Fonts

Archived for design inspiration. Original email and brand assets belong to their respective owners. Design observations describe the creative; they are not campaign results.

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