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Here to Stay: Tokyo Kissa, Our Darkest Roast

A real product launch email from Blue Bottle Coffee. Captured January 24, 2026.

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Here to Stay: Tokyo Kissa, Our Darkest Roast email from Blue Bottle Coffee screenshot

Captured Product launch

Blue Bottle Coffee announces that their darkest roast, Tokyo Kissa, is now a permanent offering and encourages subscriptions.

Minimalist design with a prominent logo at the top, followed by a hero image of the coffee bag and brewed coffee. Text sections describe the product, with CTAs for shopping and subscription. Clean layout with ample whitespace.

Original email and brand assets belong to their respective owners. Design notes describe the creative, not campaign results.