The new Bon Appétit cooking app is here!
A real product launch email from Bon Appétit.
Real example
About this email
Captured Product launch
Bon Appétit announces the release of its new cooking app featuring 50,000+ Test Kitchen recipes and offers a 30-day free trial for non-subscribers.
Chartreuse brand header banner sits above a top CTA and a hero photo showing the app on a smartphone amidst sliced cake. A signed editorial letter with bulleted features follows, leading to a primary download CTA and a dark footer.
Color palette
Original email and brand assets belong to their respective owners. Design notes describe the creative, not campaign results.
