Celebrate 12 years with up to 30% savings.*

Design observations

Casper celebrates its 12th anniversary with a sitewide birthday sale offering up to 30% off mattresses, bedding, and accessories.

Visual structure

Clean, modular layout with a centered logo header, a celebratory hero section, followed by a series of product-focused cards with clear headings, images, and individual CTA buttons. The design uses ample whitespace and a consistent blue-and-white color palette.

Email details

Captured: April 1, 2026
Email type: promotional
Format: Bedding & Bath
AI design score: 9/10
Language: en
Tone: friendly
Style: image-heavy
Journey stage: purchase
Primary CTA: Shop sale
CTA count: 9
Animated GIF: No
Dark mode: No

Color palette

Color 1: #00295B
Color 2: #E6F0FF
Color 3: #FFFFFF

Archived for design inspiration. Original email and brand assets belong to their respective owners. Design observations describe the creative; they are not campaign results.