🌟 Best sellers that change the e.l.f.ing game.

Design observations

Showcases e.l.f. Beauty's best-selling products with a focus on different collections like Halo Glow, Camo, and Putty. Includes a welcome offer and app promotion.

Visual structure

Email features a prominent hero image, followed by distinct product collection sections with images and CTAs. A welcome offer banner is placed near the top. The layout is primarily single-column with image-heavy content. CTAs are strategically placed within sections and at the bottom.

Email details

Captured: February 14, 2026
Email type: promotional
Format: Makeup / Cosmetics
AI design score: 7/10
Language: en
Tone: playful
Style: image-heavy
Journey stage: retention
Primary CTA: SHOP BEST SELLERS
CTA count: 10
Animated GIF: Yes
Dark mode: No

Color palette

Color 1: #E6007E
Color 2: #21548D
Color 3: #FFFFFF

Archived for design inspiration. Original email and brand assets belong to their respective owners. Design observations describe the creative; they are not campaign results.