Get a FREE full-size gift 🛍️🏃‍♀️ LIMITED TIME ONLY!

Design observations

e.l.f. Beauty is offering a free full-size gift with purchase and highlighting new products like the Glow Reviver Slipstick and Melting Lip Balm.

Visual structure

The email features a prominent logo at the top, followed by a hero image and then distinct product sections with images and CTAs. A purple banner promotes a loyalty program, and a product recommendation section appears near the bottom.

Email details

Captured: February 27, 2026
Email type: promotional
Format: Makeup / Cosmetics
AI design score: 7/10
Language: en
Tone: playful
Style: image-heavy
Journey stage: purchase
Primary CTA: SHOP NOW
CTA count: 6
Animated GIF: Yes
Dark mode: No

Color palette

Color 1: #21548D
Color 2: #E03C8A
Color 3: #FFFFFF

Archived for design inspiration. Original email and brand assets belong to their respective owners. Design observations describe the creative; they are not campaign results.