These e.l.f.ssentials are calling your name, Bestie ☀️

Design observations

A weekly highlight reel email from e.l.f. featuring new product launches, best sellers, and a promotional mystery gift offer.

Visual structure

The email features a top logo, a hero section with a product GIF, followed by a 'Weekly Highlight Reel' section, product grids for new arrivals, a contest promotion, a gift-with-purchase offer, and a clear navigation footer.

Email details

Captured: April 7, 2026
Email type: newsletter
Format: Makeup / Cosmetics
AI design score: 9/10
Language: en
Tone: playful
Style: colorful
Journey stage: retention
Primary CTA: SHOP BEST SELLERS
CTA count: 7
Animated GIF: Yes
Dark mode: No

Color palette

Color 1: #FFD700
Color 2: #000000
Color 3: #FFFFFF

Archived for design inspiration. Original email and brand assets belong to their respective owners. Design observations describe the creative; they are not campaign results.