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Financial Times logoFinancial TimesView brand email archive

Stay close to what matters to you

Stay close to what matters to you email from Financial Times screenshot
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Design observations

FT email encouraging users to personalize their news feed by following topics on myFT.

Visual structure

Minimalist design with FT logo top left. Hero section with bold headline and text. Primary CTA button centered. Content sections with topic suggestions presented as rounded buttons. Footer with standard links.

Email details

Captured
January 3, 2026
Email type
newsletter
Format
News & Media
AI design score
7/10
Language
en
Tone
professional
Style
minimalist
Journey stage
retention
Primary CTA
Visit myFT
CTA count
7
Animated GIF
No
Dark mode
No

Color palette

  • Color 1: #990F3D
  • Color 2: #0D7680

Browse related categories

  • Business & B2B Retail
  • Minimalist
  • Light Mode
  • Retention
  • Newsletter Subscribers
  • Newsletter

Archived for design inspiration. Original email and brand assets belong to their respective owners. Design observations describe the creative; they are not campaign results.

Solutions

  • Marketers
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  • Developers
  • Enterprise

Resources

  • Countdowns
    New
  • Email gallery
  • Pricing
  • Docs
  • Blog

Company

  • About Us
  • Brand kit
  • Careers
  • Support
  • FAQ

Legal

  • Privacy Policy
  • Terms & Conditions
  • Do not sell or share my personal information
  • Copyright Notice & Takedown
  • Data Processing Agreement
  • Acceptable Use

Socials

  • X / Twitter
  • Discord
  • YouTube
  • LinkedIn
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