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Email gallery/Helly Hansen/Step 1: The baselayer
Helly Hansen logoHelly HansenView brand email archive

Step 1: The baselayer

Step 1: The baselayer email from Helly Hansen screenshot
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Design observations

Helly Hansen's guide to ski layering, explaining base, mid, and outer layers with product recommendations.

Visual structure

Clean header with logo left, nav right. Hero image of skier. Text explains layering. CTAs for men/women. Product sections for base, mid, outerwear with images and 'Shop now' CTAs. Footer with additional links.

Email details

Captured
February 12, 2026
Email type
newsletter
Format
Activewear / Athleisure
AI design score
7/10
Language
en
Tone
casual
Style
image-heavy
Journey stage
consideration
Primary CTA
SHOP MEN'S
CTA count
8
Animated GIF
No
Dark mode
No

Color palette

  • Color 1: #272A36

Browse related categories

  • Light Mode
  • Apparel & Accessories
  • Winter
  • Monthly Highlights
  • Consideration
  • Men
  • Women
  • Newsletter
  • Unique Web Fonts

Archived for design inspiration. Original email and brand assets belong to their respective owners. Design observations describe the creative; they are not campaign results.

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