HereticSee all their emailsA FRACTURED FAIRY TALE
A real product launch email from Heretic. Captured July 9, 2026.
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About this email
Captured Product launch
Heretic introduces the Rhubarb Thief Discovery Set, a collection of 5 scents inspired by 19th-century fairy tales.
The email features a high-end, dark-themed layout. It starts with a hero image, followed by a product discovery section, a grid of fragrance notes, and a video section. The design uses elegant typography and a deep burgundy background.
Color palette
Original email and brand assets belong to their respective owners. Design notes describe the creative, not campaign results.