HereticSee all their emailsDOPPELGÄNGER
A real product launch email from Heretic. Captured June 17, 2026.
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About this email
Captured Product launch
Heretic announces the launch of Doppelgänger, a new fragrance, featuring a collaboration with musician Chelsea Wolfe.
The email features a high-contrast, dark-themed layout with a hero image, product spotlight, discovery set promotion, a grid for the Spectral Summer collection, and a final section highlighting the Chelsea Wolfe collaboration.
Color palette
Original email and brand assets belong to their respective owners. Design notes describe the creative, not campaign results.