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Get your group trip out of the group chat.

A real promotional email from Kayak. Captured July 21, 2026.

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Get your group trip out of the group chat. email from Kayak screenshot

Captured Promotional

Kayak introduces 'BookBoards', a creative campaign to nudge friends to book group trips by featuring them on Times Square billboards.

Logo at top, followed by a hero image, headline, body text, and primary CTA button. A 'How it works' section follows with a list format, ending with a secondary CTA and social icons.

Original email and brand assets belong to their respective owners. Design notes describe the creative, not campaign results.