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We figured out how to make flaky friends book trips. 🤔

A real product launch email from Kayak. Captured July 31, 2026.

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We figured out how to make flaky friends book trips. 🤔 email from Kayak screenshot

Captured Product launch

Kayak introduces BookBoards, letting you put your flaky friend's name on a Times Square billboard to get them to book a trip.

Top centered logo on peach background, followed by a hero illustration banner, headline, body copy, and CTA button. Below is a 'How it works' step-by-step section with a secondary CTA, ending with social icons and legal footer.

Original email and brand assets belong to their respective owners. Design notes describe the creative, not campaign results.