A Spain trip with a heartbeat

Design observations

A travel newsletter from Lonely Planet featuring a personal narrative about a trip to Northern Spain and promoting their custom travel planning service.

Visual structure

The email features a clean, single-column layout with a top logo, a large hero image, followed by a personal narrative section, then a series of card-style highlights with images and text, ending with a secondary itinerary section and app promotion.

Email details

Captured: April 22, 2026
Email type: newsletter
Format: Travel & Outdoors
AI design score: 8/10
Language: en
Tone: friendly
Style: text-heavy
Journey stage: consideration
Primary CTA: 11 UNBELIEVABLE DAYS IN SPAIN
CTA count: 4
Animated GIF: No
Dark mode: No

Color palette

Color 1: #121212
Color 2: #0077B6

Archived for design inspiration. Original email and brand assets belong to their respective owners. Design observations describe the creative; they are not campaign results.