Maui JimSee all their emailsNew Arrival Alert: Kalawa
A real product launch email from Maui Jim. Captured November 6, 2026.
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About this email
Captured Product launch
Maui Jim announces the launch of Kālawa, a new petite cat-eye sunglass style, alongside a curated collection of women's frames.
Full-width mauve gradient hero with prominent sunglasses, bold white typography, and white CTA, followed by a 2x2 product card grid on beige, bottom CTA, and warranty icons.
Color palette
Original email and brand assets belong to their respective owners. Design notes describe the creative, not campaign results.