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The Kiveton Coat

A real product launch email from Merchant & Mills.

The Kiveton Coat email from Merchant & Mills screenshot

Real example

Email from Soho Home, used as the reference
Soho Home email
Email Migma AI designed for Oura from the Soho Home email
Designed for Oura

Captured Product launch

Merchant & Mills introduces The Kiveton Coat, a unisex winter coat pattern inspired by traditional coal merchant donkey jackets.

Clean editorial layout featuring a centered brand header, full-width model hero, circular badge CTA, moody landscape interludes, and fabric swatches.

Original email and brand assets belong to their respective owners. Design notes describe the creative, not campaign results.