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MMUTHA

How it all began

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How it all began email from MUTHA screenshot

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About this email

Captured October 21, 2026·Welcome

MUTHA founder Hope Smith shares the brand's founding story and welcomes new subscribers with $20 off their first purchase.

Top logo and promo bar lead into an intimate black-and-white hero photo, followed by a vibrant cobalt story block with offer code, a minimal product grid, value props, and a bold black footer.

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  • Bold Typography
  • Single Column
  • Luxury
  • Beauty & Personal Care
  • Discount
  • Consideration
  • New Customers
  • Women

Color palette

Original email and brand assets belong to their respective owners. Design notes describe the creative, not campaign results.

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