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Email gallery/Northbeam/Is Amazon going to destroy Black Friday?
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Is Amazon going to destroy Black Friday?

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About this email

Captured October 15, 2026·Newsletter

A deep dive into Amazon's early holiday deal strategies, their impact on Black Friday sales, and whether DTC brands should sell on Amazon.

Top masthead with 'The Media Buyer by Northbeam' branding and satellite illustration, followed by author byline, two media buyer index data tables, long-form editorial copy, and a minimalist footer.

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