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Overkill x adidas ZX - Meet our campaign heroes

A real product launch email from Overkill. Captured May 20, 2026.

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Overkill x adidas ZX - Meet our campaign heroes email from Overkill screenshot

Captured Product launch

A campaign newsletter showcasing the Overkill x adidas ZX collaboration, featuring behind-the-scenes stories with Thomas Müller, Nura, and Kai Pflaume.

Logo at top, followed by a simple text nav. The body uses a clean, grid-based layout alternating between hero images and multi-column photo collages, with descriptive text blocks. CTA is a bold, full-width button at the bottom.

Original email and brand assets belong to their respective owners. Design notes describe the creative, not campaign results.