RivianSee all their emailsAn R2 color inspired by skies 💜
A real product launch email from Rivian. Captured September 22, 2026.
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About this email
Captured Product launch
Rivian announces the launch of the new Borealis purple color option for the R2 vehicle.
Clean, single-column layout featuring high-resolution vehicle photography, strong typography, and minimalist call-to-action buttons.
Color palette
Original email and brand assets belong to their respective owners. Design notes describe the creative, not campaign results.