RivianSee all their emailsHow captain's chairs change the whole cabin
A real product launch email from Rivian. Captured September 16, 2026.
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About this email
Captured Product launch
Rivian introduces second-row captain's chairs for the 2027 R1S, highlighting the open aisle cabin design.
Top logo followed by a full-width hero image with overlay text. Centered introductory text and dual pill-shaped CTA buttons. Followed by a lifestyle image section, additional text, secondary CTA buttons, and a dark footer with navigation links and social icons.
Color palette
Original email and brand assets belong to their respective owners. Design notes describe the creative, not campaign results.