RivianSee all their emailsIt’s official: R2 orders begin
A real product launch email from Rivian. Captured June 9, 2026.
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About this email
Captured Product launch
Rivian announces that R2 orders are now open for existing reservation holders, encouraging them to finalize their vehicle configuration.
The email features a full-width hero image of the R2, followed by a clear headline, body text, and two stacked CTA buttons. The layout is clean, centered, and uses a neutral, premium color palette.
Color palette
Original email and brand assets belong to their respective owners. Design notes describe the creative, not campaign results.