RivianSee all their emailsR2 arrives June 9 ⚡
A real product launch email from Rivian. Captured May 27, 2026.
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About this email
Captured Product launch
Rivian announces the R2 launch date and invites customers to build and reserve their vehicle.
A clean, minimalist layout featuring a large hero image, followed by a text section with a primary CTA, then a secondary section for the vehicle configurator with two distinct CTA buttons.
Color palette
Original email and brand assets belong to their respective owners. Design notes describe the creative, not campaign results.