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The 13 best eyeshadows for older women we tested that smooth texture and never crease

The 13 best eyeshadows for older women we tested that smooth texture and never crease email from Shape screenshot
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Design observations

A curated beauty newsletter from InStyle and Byrdie featuring product recommendations, trends, and editorial content.

Visual structure

A clean, editorial-style layout with a top header, hero image, and a series of alternating image-and-text content blocks. The design uses a soft cream background with high-contrast black typography and buttons.

Email details

Captured
April 19, 2026
Email type
newsletter
Format
Makeup / Cosmetics
AI design score
8/10
Language
en
Tone
friendly
Style
image-heavy
Journey stage
consideration
Primary CTA
Shop Now
CTA count
8
Animated GIF
No
Dark mode
No

Color palette

  • Color 1: #FAF3EA
  • Color 2: #0E0E0E
  • Color 3: #0053C0

Browse related categories

  • Light Mode
  • Beauty & Personal Care
  • Spring
  • Consideration
  • Newsletter Subscribers
  • Newsletter

Archived for design inspiration. Original email and brand assets belong to their respective owners. Design observations describe the creative; they are not campaign results.

Solutions

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    New
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Legal

  • Privacy Policy
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  • Do not sell or share my personal information
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