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Email gallery/Shape/The best eyeshadows for older women we tested that smooth texture and never crease
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The best eyeshadows for older women we tested that smooth texture and never crease

The best eyeshadows for older women we tested that smooth texture and never crease email from Shape screenshot
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Design observations

A curated beauty newsletter from InStyle and Byrdie featuring product reviews, trends, and editorial picks.

Visual structure

Clean, multi-column grid layout with a top header, hero image, and alternating text-image modules for editorial content. Consistent use of black CTA buttons and serif typography.

Email details

Captured
May 13, 2026
Email type
newsletter
Format
Makeup / Cosmetics
AI design score
7/10
Language
en
Tone
friendly
Style
image-heavy
Journey stage
consideration
Primary CTA
Read More
CTA count
8
Animated GIF
No
Dark mode
No

Color palette

  • Color 1: #FAF3EA
  • Color 2: #0E0E0E
  • Color 3: #0053C0

Browse related categories

  • Light Mode
  • Beauty & Personal Care
  • Spring
  • Consideration
  • Women
  • Newsletter Subscribers
  • Newsletter

Archived for design inspiration. Original email and brand assets belong to their respective owners. Design observations describe the creative; they are not campaign results.

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