Earn 80,000 points—and a pretty sweet boarding benefit!
A real promotional email from Southwest Airlines.

Real example


About this email
Captured Promotional
Southwest Airlines promotes an 80,000-point bonus and boarding benefits for opening a Rapid Rewards Plus Credit Card.
Utility preheader and logo bar lead into a bold yellow hero featuring credit card imagery and an 'Apply now' button. Beneath is a dark blue alert banner, an icon-driven feature list on warm yellow, a light blue perk block, bottom nav links, and lengthy legal disclosures.
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Color palette
Original email and brand assets belong to their respective owners. Design notes describe the creative, not campaign results.







