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Email gallery/The Guardian/It’s kicking off | First Edition
The Guardian logoThe GuardianView brand email archive

It’s kicking off | First Edition

It’s kicking off | First Edition email from The Guardian screenshot
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Design observations

The Guardian's First Edition newsletter providing a briefing on the World Cup and daily news highlights.

Visual structure

A long-form newsletter with a top support banner, branded header, hero image, multiple content sections with text and imagery, and a footer with support messaging.

Email details

Captured
June 10, 2026
Email type
newsletter
Format
Fiction / Non-Fiction
AI design score
7/10
Language
en
Tone
professional
Style
text-heavy
Journey stage
retention
Primary CTA
Support us
CTA count
3
Animated GIF
No
Dark mode
No

Color palette

  • Color 1: #041F4A
  • Color 2: #FFE500
  • Color 3: #052962

Browse related categories

  • Text Heavy
  • Newsletter
  • Retention
  • Newsletter Subscribers

Archived for design inspiration. Original email and brand assets belong to their respective owners. Design observations describe the creative; they are not campaign results.

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