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Email gallery/The Guardian/The only thing cut is the cost
The Guardian logoThe GuardianView brand email archive

The only thing cut is the cost

The only thing cut is the cost email from The Guardian screenshot
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Design observations

A promotional email from The Guardian offering a discounted subscription to their Digital plus service.

Visual structure

The email features a bold, red-background header with large white typography, followed by a clear value proposition, a highlighted offer card, and a list of benefits. The layout is single-column, clean, and professional.

Email details

Captured
June 26, 2026
Email type
promotional
Format
Fiction / Non-Fiction
AI design score
7/10
Language
en
Tone
professional
Style
bold
Journey stage
purchase
Primary CTA
Claim offer now
CTA count
2
Animated GIF
No
Dark mode
Yes

Color palette

  • Color 1: #052962
  • Color 2: #C70000
  • Color 3: #FFE500

Browse related categories

  • Bold Typography
  • Text Heavy
  • Books, Art & Stationery
  • Discount
  • Purchase
  • Newsletter Subscribers

Archived for design inspiration. Original email and brand assets belong to their respective owners. Design observations describe the creative; they are not campaign results.

Solutions

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  • Enterprise

Resources

  • Countdowns
    New
  • Email gallery
  • Pricing
  • Docs
  • Blog

Company

  • About Us
  • Brand kit
  • Careers
  • Support
  • FAQ

Legal

  • Privacy Policy
  • Terms & Conditions
  • Do not sell or share my personal information
  • Copyright Notice & Takedown
  • Data Processing Agreement
  • Acceptable Use

Socials

  • X / Twitter
  • Discord
  • YouTube
  • LinkedIn
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