We’re trying something entirely new. Our future depends on it.

Design observations

A direct appeal from The Intercept's CEO for reader funding to maintain independent journalism amid media consolidation.

Visual structure

A clean, single-column layout featuring a top logo, followed by a personal letter format. The hierarchy emphasizes the narrative, with CTA buttons strategically placed mid-email and near the bottom. Minimalist design with generous whitespace.

Email details

Captured: March 20, 2026
Email type: announcement
Format: Non-profit / Media
AI design score: 7/10
Language: en
Tone: urgent
Style: text-heavy
Journey stage: consideration
Primary CTA: STAND WITH THE INTERCEPT →
CTA count: 3
Animated GIF: No
Dark mode: No

Color palette

Color 1: #6653FF
Color 2: #000000

Archived for design inspiration. Original email and brand assets belong to their respective owners. Design observations describe the creative; they are not campaign results.

We’re trying something entirely new. Our future depends on it.

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