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Email gallery/The New York Times/75% off? Genius.
The New York Times logoThe New York TimesView brand email archive

75% off? Genius.

75% off? Genius. email from The New York Times screenshot
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Design observations

A promotional email from NYT Games offering a 75% discount on an annual subscription to drive conversions.

Visual structure

Centered layout with a blue header banner, bold headline, icon-based feature list, and two prominent black CTA buttons. Clean whitespace usage.

Email details

Captured
June 28, 2026
Email type
promotional
Format
Toys & Games
AI design score
8/10
Language
en
Tone
friendly
Style
minimalist
Journey stage
consideration
Primary CTA
SUBSCRIBE NOW
CTA count
2
Animated GIF
No
Dark mode
No

Color palette

  • Color 1: #6493E6
  • Color 2: #121212

Browse related categories

  • Minimalist
  • Bold Typography
  • Books, Art & Stationery
  • Summer
  • Flash Sale
  • Consideration
  • Newsletter Subscribers
  • Newsletter

Archived for design inspiration. Original email and brand assets belong to their respective owners. Design observations describe the creative; they are not campaign results.

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