The New York TimesView brand email archive

Sale ends soon. Summer savings: $0.25 a week.

Design observations

The New York Times promotion offering summer savings of $0.25 a week as the sale ends soon.

Visual structure

Features a dark top banner with urgent messaging, followed by a light blue header area with the NYT logo and animated GIF hero. Two main pricing card modules stacked vertically with boxed CTA buttons, followed by an invitation section and bottom footer.

Email details

Captured: August 3, 2026
Email type: promotional
Format: Fiction / Non-Fiction
AI design score: 8/10
Language: en
Tone: urgent
Style: image-heavy
Journey stage: purchase
Primary CTA: Proceed To Checkout
CTA count: 3
Animated GIF: Yes
Dark mode: No

Color palette

Color 1: #121212
Color 2: #FFFFFF
Color 3: #E2ECFF

Archived for design inspiration. Original email and brand assets belong to their respective owners. Design observations describe the creative; they are not campaign results.