The OrdinarySee all their emailsA new start for retinoids.
A real product launch email from The Ordinary. Captured November 6, 2026.
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About this email
Captured Product launch
The Ordinary teases a new beginner-friendly, encapsulated retinoid emulsion launching November 10th for under $10.
Clean minimalist single-column layout featuring striking product texture photography, clear typography, pill-shaped outline CTAs, and a high-contrast black footer.
Color palette
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