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Email gallery/The Ordinary/Before & After: Glycolic Acid.
The Ordinary logoThe OrdinaryView brand email archive

Before & After: Glycolic Acid.

Before & After: Glycolic Acid. email from The Ordinary screenshot
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Design observations

Educational email highlighting the benefits of Glycolic Acid 7% Exfoliating Toner with before and after results.

Visual structure

Clean, single-column layout. Logo at top, hero product image, headline, body text, texture detail, before/after comparison, and bottom CTA. High whitespace usage.

Email details

Captured
March 14, 2026
Email type
educational
Format
Skincare
AI design score
8/10
Language
en
Tone
professional
Style
minimalist
Journey stage
consideration
Primary CTA
SHOP NOW
CTA count
2
Animated GIF
No
Dark mode
Yes

Color palette

  • Color 1: #000000
  • Color 2: #F5F5F5

Browse related categories

  • Minimalist
  • Beauty & Personal Care
  • Consideration
  • Newsletter Subscribers
  • Newsletter

Archived for design inspiration. Original email and brand assets belong to their respective owners. Design observations describe the creative; they are not campaign results.

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