The Ordinary logoThe Ordinary

Immediate Lip Plumping. Without the Tingling.

A real product launch email from The Ordinary.

Immediate Lip Plumping. Without the Tingling. email from The Ordinary screenshot

Real example

Email from Soho Home, used as the reference
Soho Home email
Email Migma AI designed for Oura from the Soho Home email
Designed for Oura

Captured Product launch

The Ordinary launches its new HA + Asiaticoside Lip Treatment with clinical before-and-after results and a gift with purchase.

Clean, science-led single-column structure with top banner, navigation, architectural hero image, ingredient flat lay, and before-and-after imagery.

Original email and brand assets belong to their respective owners. Design notes describe the creative, not campaign results.