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Email gallery/The Ordinary/It's not a serum, it's a moisturizer.
The Ordinary logoThe OrdinaryView brand email archive

It's not a serum, it's a moisturizer.

It's not a serum, it's a moisturizer. email from The Ordinary screenshot
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Design observations

The Ordinary introduces its new ultra-lightweight moisturizer, Rice Lipids + Ectoin Microemulsion, highlighting its 24-hour soothing hydration benefits.

Visual structure

Minimalist design with a prominent hero image of the product. Clean typography, ample whitespace. Logo at the top left. CTAs are clear buttons. Sections are well-defined.

Email details

Captured
February 12, 2026
Email type
product-launch
Format
Skincare
AI design score
7/10
Language
en
Tone
minimalist
Style
minimalist
Journey stage
consideration
Primary CTA
Shop Now
CTA count
3
Animated GIF
No
Dark mode
Yes

Color palette

  • Color 1: #FFFFFF
  • Color 2: #000000

Browse related categories

  • Light Mode
  • Beauty & Personal Care
  • New Product Launch
  • Consideration
  • Newsletter Subscribers

Archived for design inspiration. Original email and brand assets belong to their respective owners. Design observations describe the creative; they are not campaign results.

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