The OrdinarySee all their emailsMeet new Retinol 0.3% Emulsion.
A real product launch email from The Ordinary. Captured November 10, 2026.
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About this email
Captured Product launch
The Ordinary introduces the new beginner-friendly Retinol 0.3% Emulsion, highlighting clinical efficacy, tolerability, and in-store testing.
Top promo banner and navigation lead to a minimal hero product still. Clean single-column body with outline pill CTAs, clinical before-and-after imagery, application photo, and a dark multi-column footer.
Color palette
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