New: Lacto-PDRN 4% + B9 Eye Cream.

Design observations

The Ordinary introduces their first-ever eye cream, the Lacto-PDRN 4% + B9 Eye Cream, featuring before and after results.

Visual structure

Clean, minimalist layout with prominent top logo, product hero image, two-column text and headline section with CTA, before/after comparative photography module, secondary research CTA, and a bottom product texture hero image with a store visit CTA.

Email details

Captured: August 25, 2026
Email type: product-launch
Format: Skincare
AI design score: 8/10
Language: en
Tone: minimalist
Style: minimalist
Journey stage: awareness
Primary CTA: Shop It First
CTA count: 3
Animated GIF: No
Dark mode: Yes

Color palette

Color 1: #000000
Color 2: #FFFFFF
Color 3: #F5F5F5

Archived for design inspiration. Original email and brand assets belong to their respective owners. Design observations describe the creative; they are not campaign results.