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New: Lacto-PDRN 4% + B9 Eye Cream.

A real product launch email from The Ordinary. Captured August 25, 2026.

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New: Lacto-PDRN 4% + B9 Eye Cream. email from The Ordinary screenshot

Captured Product launch

The Ordinary introduces their first-ever eye cream, the Lacto-PDRN 4% + B9 Eye Cream, featuring before and after results.

Clean, minimalist layout with prominent top logo, product hero image, two-column text and headline section with CTA, before/after comparative photography module, secondary research CTA, and a bottom product texture hero image with a store visit CTA.

Original email and brand assets belong to their respective owners. Design notes describe the creative, not campaign results.