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Email gallery/The Ordinary/Our new moisturizer: loved for lasting hydration
The Ordinary logoThe OrdinaryView brand email archive

Our new moisturizer: loved for lasting hydration

Our new moisturizer: loved for lasting hydration email from The Ordinary screenshot
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Design observations

A product spotlight email featuring customer testimonials for the new Rice Lipids + Ectoin Microemulsion moisturizer.

Visual structure

Clean, minimalist layout with a top-aligned logo, a hero image grid, followed by two distinct testimonial cards, and a final product science section. High whitespace usage with a clear, centered visual hierarchy.

Email details

Captured
May 13, 2026
Email type
newsletter
Format
Skincare
AI design score
8/10
Language
en
Tone
friendly
Style
minimalist
Journey stage
consideration
Primary CTA
Shop Now
CTA count
3
Animated GIF
No
Dark mode
Yes

Color palette

  • Color 1: #000000
  • Color 2: #F5F5F5

Browse related categories

  • Minimalist
  • Beauty & Personal Care
  • Consideration
  • Newsletter Subscribers
  • Review And Testimonial

Archived for design inspiration. Original email and brand assets belong to their respective owners. Design observations describe the creative; they are not campaign results.

Solutions

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  • Enterprise

Resources

  • Countdowns
    New
  • Email gallery
  • Pricing
  • Docs
  • Blog

Company

  • About Us
  • Brand kit
  • Careers
  • Support
  • FAQ

Legal

  • Privacy Policy
  • Terms & Conditions
  • Do not sell or share my personal information
  • Copyright Notice & Takedown
  • Data Processing Agreement
  • Acceptable Use

Socials

  • X / Twitter
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