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Email gallery/The Ordinary/The science of smooth lips.
The Ordinary logoThe OrdinaryView brand email archive

The science of smooth lips.

The science of smooth lips. email from The Ordinary screenshot
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Design observations

The Ordinary introduces its new PHA 5% Exfoliating Lip Serum, highlighting its benefits for smoother, healthier lips.

Visual structure

Minimalist design with a prominent hero image. Logo at the top left. Text and product description to the right of the hero image. Testimonial-style quotes below. A single CTA button at the bottom.

Email details

Captured
February 14, 2026
Email type
product-launch
Format
Skincare
AI design score
7/10
Language
en
Tone
friendly
Style
minimalist
Journey stage
consideration
Primary CTA
Shop Now
CTA count
2
Animated GIF
No
Dark mode
No

Color palette

  • Color 1: #FFFFFF
  • Color 2: #000000

Browse related categories

  • Minimalist
  • Beauty & Personal Care
  • Spring
  • New Product Launch
  • Consideration
  • Newsletter Subscribers
  • Newsletter

Archived for design inspiration. Original email and brand assets belong to their respective owners. Design observations describe the creative; they are not campaign results.

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