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Email gallery/The Ordinary/Wake up to your new serum.
The Ordinary logoThe OrdinaryView brand email archive

Wake up to your new serum.

Wake up to your new serum. email from The Ordinary screenshot
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Design observations

The Ordinary introduces a new caffeine serum and provides educational skincare tips.

Visual structure

Clean, single-column layout with a top logo, hero product image, followed by distinct content sections featuring product benefits, educational tips, and blog highlights with clear CTA buttons.

Email details

Captured
May 15, 2026
Email type
newsletter
Format
Skincare
AI design score
8/10
Language
en
Tone
professional
Style
minimalist
Journey stage
consideration
Primary CTA
WAKE UP YOUR SKIN
CTA count
3
Animated GIF
No
Dark mode
Yes

Color palette

  • Color 1: #000000
  • Color 2: #F5F5F5

Browse related categories

  • Minimalist
  • Beauty & Personal Care
  • New Product Launch
  • Consideration
  • Newsletter Subscribers
  • Newsletter

Archived for design inspiration. Original email and brand assets belong to their respective owners. Design observations describe the creative; they are not campaign results.

Solutions

  • Marketers
  • Designers
  • Developers
  • Enterprise

Resources

  • Countdowns
    New
  • Email gallery
  • Pricing
  • Docs
  • Blog

Company

  • About Us
  • Brand kit
  • Careers
  • Support
  • FAQ

Legal

  • Privacy Policy
  • Terms & Conditions
  • Do not sell or share my personal information
  • Copyright Notice & Takedown
  • Data Processing Agreement
  • Acceptable Use

Socials

  • X / Twitter
  • Discord
  • YouTube
  • LinkedIn
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