The OrdinarySee all their emailsYour caffeine, in serum form.
A real product launch email from The Ordinary. Captured May 20, 2026.
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About this email
Captured Product launch
Product launch email for The Ordinary's new Caffeine 3% + Escin 1% Face Serum, highlighting its energizing and firming benefits.
Clean, single-column layout with a large hero image, followed by product benefits, clinical claims, and multiple CTA buttons. Uses ample whitespace and a minimalist aesthetic.
Color palette
Original email and brand assets belong to their respective owners. Design notes describe the creative, not campaign results.