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The Ordinary logoThe OrdinaryView brand email archive

Your caffeine, in serum form.

Your caffeine, in serum form. email from The Ordinary screenshot
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Design observations

Product launch email for The Ordinary's new Caffeine 3% + Escin 1% Face Serum, highlighting its energizing and firming benefits.

Visual structure

Clean, single-column layout with a large hero image, followed by product benefits, clinical claims, and multiple CTA buttons. Uses ample whitespace and a minimalist aesthetic.

Email details

Captured
May 20, 2026
Email type
product-launch
Format
Skincare
AI design score
8/10
Language
en
Tone
minimalist
Style
minimalist
Journey stage
consideration
Primary CTA
SHOP THE SERUM
CTA count
3
Animated GIF
No
Dark mode
Yes

Color palette

  • Color 1: #000000
  • Color 2: #F5F5F5

Browse related categories

  • Minimalist
  • Beauty & Personal Care
  • New Product Launch
  • Consideration
  • Newsletter Subscribers

Archived for design inspiration. Original email and brand assets belong to their respective owners. Design observations describe the creative; they are not campaign results.

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