TortugaSee all their emailsSuperlite just launched on Kickstarter!
A real product launch email from Tortuga. Captured June 16, 2026.
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About this email
Captured Product launch
Tortuga announces the launch of their Superlite backpack on Kickstarter with a limited-time launch day discount.
Centered logo at the top, followed by a direct, text-heavy message, a prominent dark green CTA button, a hero lifestyle image of the product, and a final text-link CTA.
Color palette
Original email and brand assets belong to their respective owners. Design notes describe the creative, not campaign results.